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Research papers

Applications of motivation research in technology markets

Manufacturers of business products have sought more effective ways for messages to break through, be heard and resonate with their audiences.While purchase decisions for high-end business products are typically team decisions, and the dynamics of the...

Catalogue: Qualitative 2005
Authors: Bernadette DeLamar, Carol K. Galvin, Stacey Novack, Steven Halling
Company: IBM Corporation
November 13, 2005
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Citation

DeLamar, Galvin, Novack and Halling (2005a, November 13). Applications of motivation research in technology markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/applications-of-motivation-research-in-technology-markets


Research papers

Building the matrix

This paper provides a case study wherein the authors collaborated to apply the data gathered in a large segmentation research project to the strategic planning process at Lotus Software Division of IBM Corporation. Researchers were able to blend...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Bernadette DeLamar, Carol K. Galvin, Luis H. Rodriguez
Company: IBM Corporation
September 14, 2003
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Citation

DeLamar, Galvin and Rodriguez (2003a, September 14). Building the matrix . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-the-matrix-